My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content as Business Elevator vs Treadmill
Content creation can either be an elevator that rapidly advances your business or a treadmill that keeps you busy without progress
Decision Rule
Content becomes an elevator when it builds transferable assets (trust, audience, skills) rather than just consuming time
How It Works
Elevator content compounds over time and creates leverage; treadmill content requires constant input without building lasting value
Failure Modes
Creating content without clear business objective
Focusing on metrics that don't translate to business value
Not developing systems to convert content to business outcomes
Example Decision
“A barber choosing to create content about his journey building a business (elevator) vs just posting finished haircuts (treadmill)”