My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Earworm Marketing Principle
Marketing messages packaged as repetitive musical snippets create stronger memory encoding than visual or spoken messages alone
Decision Rule
When choosing between equally effective marketing approaches, prefer the one that can be turned into a memorable audio pattern
How It Works
Brain's phonetic loop processes musical patterns differently than speech, creating stronger and more durable memory traces
Failure Modes
Trying to be too sophisticated
Insufficient repetition
Complex melodies that can't be hummed
No clear call-to-action
Example Decision
“Local service business choosing between billboard and radio ads picks radio with custom jingle repeating phone number”