My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Different Is Better Than Better Principle
In saturated markets, being distinctly different often creates more competitive advantage than being incrementally better at the same approach
Decision Rule
When everyone in your space uses the same approach, look for ways to be fundamentally different rather than trying to out-execute the standard playbook
How It Works
Difference creates category of one positioning, reduces direct comparison, captures attention in crowded spaces, and can make quality irrelevant if the difference is compelling enough
Failure Modes
Being different for its own sake without strategic purpose
Choosing difference that alienates your target audience
Being different in ways that don't matter to customers
Abandoning proven fundamentals entirely
Example Decision
“Instead of making better talking-head videos about finance like competitors, a creator makes cinematic mini-documentaries about market events, standing out completely and growing faster despite smaller production budget”