My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.
Decision Rule
Always choose to reach smaller numbers of highly relevant people over larger numbers of irrelevant people when forced to choose between reach and relevance.
How It Works
High-value audience members provide better engagement, word-of-mouth, business opportunities, and long-term value than large numbers of misaligned followers who won't take action or provide feedback.
Failure Modes
Chasing vanity metrics (follower count) over meaningful engagement
Creating generic content to appeal to everyone
Focusing on platform numbers instead of business outcomes
Optimizing for reach without considering audience fit
Example Decision
“Choosing to write newsletter for 500 talent managers in Hollywood rather than 50,000 random subscribers, because the 500 can directly use your services and provide high-value referrals.”