My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The Coward-Hero Equivalence Model
Cowards and heroes feel identical emotions in dangerous situations - the only difference is their behavioral response to those feelings
Decision Rule
Judge people (including yourself) by actions under pressure, not by absence of fear
How It Works
Fear is a universal human response to threat. Courage isn't the absence of fear but acting appropriately despite fear.
Failure Modes
Assuming fearless people are braver than fearful people who act
Using fear as an excuse for inaction
Believing you need to eliminate fear before taking action
Example Decision
“Before giving an important presentation, you feel nauseous and want to flee. Instead of interpreting this as a sign you shouldn't speak, you recognize this as normal and proceed with the presentation anyway.”