My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Choice Removal for Behavior Change
Creating behavior change by eliminating choice and options rather than relying on willpower or motivation
Decision Rule
When trying to establish new habits or eliminate bad ones, design environment to make desired behavior the only available option
How It Works
Reduces decision fatigue and removes temptation by making the environment do the work instead of relying on individual self-control
Failure Modes
Creating too extreme restrictions that lead to rebellion
Not accounting for legitimate exceptions or emergencies
Removing choice without replacing with positive alternatives
Ignoring individual differences in response to restrictions
Example Decision
“Instead of trying to convince people to eat healthy through education, Habit Island only stocks healthy food - removing the choice to eat poorly and making healthy eating automatic”