My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The Boring Advice Paradox
The most effective advice is often boring and hard to monetize, while exciting advice that sells well is usually counterproductive
Decision Rule
When evaluating advice, be suspicious of complex systems and magic bullets; trust simple, unsexy recommendations that require consistent effort
How It Works
Effective solutions usually involve basic principles applied consistently over time. Complex systems sell because they promise shortcuts and feel novel, but complexity often indicates ineffectiveness
Failure Modes
Seeking complex solutions when simple ones exist
Being attracted to 'secrets' and 'hacks' over fundamentals
Dismissing advice because it seems too simple
Choosing advisors based on entertainment value rather than results
Example Decision
“When choosing between a complex 12-step dating system and 'just be yourself and approach people consistently,' trust the boring advice despite its lack of novelty”