My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Identity-Based Action Model
When someone gives you a positive identity label, you unconsciously act in ways that confirm that identity, creating a self-fulfilling prophecy of success
Decision Rule
When uncertain about what action to take, default to the action that confirms your positive identity label
How It Works
Identity shapes behavior - people act consistently with how they see themselves, so positive labels create positive action patterns
Failure Modes
Accepting negative or limiting identity labels
Not living up to positive labels through action
Becoming dependent on external validation of identity
Example Decision
“When facing a business challenge, someone labeled as having 'highest bias for action' will choose to take immediate concrete steps rather than overthinking or planning excessively”