My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Complexity Avoidance in Business Opportunities
When markets become obsessed with complex, cutting-edge solutions, significant opportunities exist in returning to simple, basic services that everyone overlooks
Decision Rule
If everyone is chasing AI/complex tech, look for simple service businesses that have been abandoned but still have demand
How It Works
Market attention creates blind spots. When all entrepreneurs chase trendy complex solutions, basic needs get underserved, creating low-competition opportunities with proven demand
Failure Modes
Assuming simple means unprofitable
Over-engineering basic solutions
Dismissing unsexy opportunities
Following market hype instead of customer needs
Example Decision
“Instead of building AI-powered restaurant management software, start a basic web hosting service for local restaurants that just need simple websites”