My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content as Demand Signal
Every piece of content you create reveals what your audience wants to buy, based on their questions and engagement patterns around specific products or topics
Decision Rule
If your audience repeatedly asks about or engages with specific products in your content, that's validated demand worth pursuing commercially
How It Works
Content creation naturally surfaces pain points and desires. Audience questions and engagement provide real-time market research without formal surveys.
Failure Modes
Mistaking casual interest for purchase intent
Ignoring scalability constraints of validated products
Over-interpreting small sample sizes of feedback
Not distinguishing between engagement and buying signals
Example Decision
“Kevin's audience constantly asked about the metal garden beds in his photos, signaling validated demand before he invested in sourcing them.”