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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Mental Models

Time-bounded Recovery Framework

A self-imposed time limit for processing and recovering from failures, losses, or setbacks before you must take action to move forward

Decision Rule

Major life event = 12 weeks to feel impact but still function; business failure = 2-3 months; breakup = proportional to relationship length; then you must actively work on recovery

How It Works

Prevents getting stuck in extended periods of non-productivity where skills atrophy and confidence erodes; forces movement even when you don't feel ready

Failure Modes

Setting too short a timeline that doesn't allow proper processing

Not actually taking action when the timeline expires

Being too rigid and not adjusting for truly exceptional circumstances

Using it to avoid dealing with underlying issues that require professional help

Example Decision

After a startup fails, allow yourself 2 months to process disappointment and guilt, but by month 3, force yourself to start networking, applying for jobs, or planning the next venture, even if you don't feel ready.