My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content Strategy for Deep Engagement
Create content that 10% of your audience loves rather than content that 100% of your audience likes, prioritizing strong positive reactions over broad appeal
Decision Rule
When creating content, ask: Will this create a strong emotional response in some people, even if others are indifferent? Am I willing to alienate some audience members to deeply serve others?
How It Works
Strong emotional connections create more valuable, loyal audiences than broad lukewarm appeal. People who love your content become evangelists, customers, and long-term supporters, while people who merely like your content provide little value
Failure Modes
Creating polarizing content just for attention rather than authentic expression
Never taking positions that might alienate anyone
Optimizing for metrics (views, likes) rather than deep engagement
Not having enough content volume to allow for strong reactions
Example Decision
“A podcaster chooses to do deep technical episodes that only 10% of their audience fully appreciates, rather than surface-level episodes everyone can follow, building a highly engaged core audience of experts and serious learners”