Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Wire Cutter for Non-Toxic Products

For: Health-conscious consumers who are overwhelmed by product research

Buildability

The Problem

Everything in modern world contains toxins - water, air, food, clothing, cleaning products - but researching safe alternatives is mentally taxing and time-consuming

The Solution

Curated recommendation site that tests and recommends the safest version of every household product category

Why Now?

Growing awareness of microplastics, seed oils, hormone disruptors combined with information overload

Build MVP in 7 Days

Day 1

Create simple website

Day 2

Research 5 product categories

Day 3

Write detailed comparison posts

Day 4

Set up affiliate links

Day 5

Launch to health communities

How to Validate

Survey health-focused online communities about biggest pain points
Create single product comparison post and measure engagement
Test affiliate conversion rates
Interview target customers about willingness to pay

Revenue Model

Affiliate commissions from recommended products plus subscription for detailed reports

Competitive Moat

Trust built through rigorous testing methodology and consistent recommendations

Risks to Consider

Getting product recommendations wrong could damage trustAffiliate economics might not workLegal liability for health claimsHard to scale curation