My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Wire Cutter for Non-Toxic Products
For: Health-conscious consumers who are overwhelmed by product research
The Problem
Everything in modern world contains toxins - water, air, food, clothing, cleaning products - but researching safe alternatives is mentally taxing and time-consuming
The Solution
Curated recommendation site that tests and recommends the safest version of every household product category
Why Now?
Growing awareness of microplastics, seed oils, hormone disruptors combined with information overload
Build MVP in 7 Days
Create simple website
Research 5 product categories
Write detailed comparison posts
Set up affiliate links
Launch to health communities
How to Validate
Revenue Model
Affiliate commissions from recommended products plus subscription for detailed reports
Competitive Moat
Trust built through rigorous testing methodology and consistent recommendations