My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Vertical-Specific Holding Company

For: Content creators with large audiences in specific verticals

Buildability

Content creators hit revenue ceiling with advertising and struggle to scale beyond their personal capacity

Build holding company that owns multiple products/services within one vertical, leveraging shared distribution

Audience-first business building is now possible with internet distribution

Day 1

List all products your audience currently buys

Day 2

Identify which ones you could build/acquire

Day 3

Create simple job board or directory

Day 4

Promote through existing content

Day 5

Collect payments and validate demand

Survey audience about what they spend money on

Test promoting affiliate products to see conversion

Launch simple job board or marketplace

Measure engagement and payment willingness

Ownership stakes in multiple businesses within the vertical

Audience relationship and distribution control

Audience rejects commercial pivotToo complex to manage multiple businessesCan't find good operatorsProducts don't fit audience needs