My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Total Man Movement

For: Men feeling disconnected from traditional masculinity who want structure and community

Buildability

The Problem

Many men feel societal pressure has made traditional masculine traits unwelcome, creating a void filled by extreme figures like Andrew Tate.

The Solution

A structured 30-day challenge combining physical hardship (cold showers, intense exercise) with emotional growth (difficult conversations) to build mental toughness and authentic masculinity.

Why Now?

Cultural pendulum swinging back toward appreciating masculine virtues, rejection of toxic masculinity extremes, and desire for structured self-improvement programs.

Build MVP in 7 Days

Day 1

Create simple website with challenge rules

Day 2

Set up social media accounts and hashtags

Day 3

Film founder doing the challenge

Day 4

Create basic tracking method (app or spreadsheet)

Day 5

Launch with personal network

Day 6

Document and share results

Day 7

Gather feedback and iterate

How to Validate

Post challenge concept on social media and measure engagement

Survey men's groups about interest level

Run 7-day mini-challenge with friends

Track completion rates and feedback

Measure social sharing and word-of-mouth

Revenue Model

Free challenge with premium community, merchandise, coaching certification, corporate workshops, affiliate partnerships with fitness/nutrition brands

Competitive Moat

Strong brand identity, community network effects, influencer credibility, first-mover advantage in post-toxic masculinity space

Risks to Consider

Association with toxic masculinity movementsPhysical challenges could cause injuryTrend-dependent rather than timelessDifficult to scale beyond challenge formatGender politics backlash