My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Therapeutic YouTube Challenge Series

For: People with behavioral issues who consume self-help content but struggle with implementation

Buildability

The Problem

Traditional coaching has misaligned incentives - coaches benefit from prolonged dependency rather than quick solutions, and clients expect to pay money and have problems solved for them

The Solution

YouTube series where people with specific issues (social anxiety, confidence, etc.) are paid to complete escalating challenges that force behavioral change, filmed for educational entertainment

Why Now?

Creator economy maturity allows monetization of educational content, people crave authentic transformation content over talking-head advice, Mr. Beast proved challenge format works

Build MVP in 7 Days

Day 1

Create simple social anxiety challenge for volunteer

Day 2

Film with basic equipment

Day 3

Edit into 10-15 minute video

Day 4

Upload with optimized title and thumbnail

Day 5

Track retention metrics and comments

How to Validate

Post casting call on social media for specific issues

Measure application volume and quality

Test single challenge video performance

Survey viewers on entertainment vs. educational value

Check if volunteers report lasting behavior change

Revenue Model

YouTube ad revenue, sponsorships, productized coaching programs, book/course sales from demonstrated expertise

Competitive Moat

First-mover advantage in therapeutic challenge format, difficulty replicating authentic transformations

Risks to Consider

Participant psychological safety and screeningLegal liability for amateur therapyDifficulty finding compelling cases consistentlyYouTube algorithm changes affecting reach