My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Supplement Testing Authority

For: Health-conscious consumers spending $100+ monthly on supplements

Buildability

Consumers can't trust supplement labels and don't know which brands are clean, effective, or worth the cost

Scientific testing and comparison of popular supplements with short-form video content explaining results

Health consciousness rising, supplement market growing rapidly, short-form video allows viral distribution

Day 1

Choose 10 popular supplements to test

Day 2

Get basic testing done at lab

Day 3

Create 5 comparison videos

Day 4

Post across TikTok, Instagram, YouTube

Day 5

Set up affiliate links for recommended products

Test engagement on supplement comparison content

Track affiliate click-through rates

Survey audience about supplement purchasing

Analyze comment sentiment and sharing

Affiliate commissions initially, then owned supplement line after building trust

Trust and authority built over 2-3 years, scientific testing capabilities, audience relationship

Legal liability for health claimsExpensive to test everything scientificallyHard to maintain credibility while monetizingSupplement companies may sue