My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Secret Pickle Ball Private Court

For: Casual pickle ball players seeking convenient, private playing experience

Buildability

The Problem

Pickle ball courts are overcrowded, players wait long times, and many prefer private practice over public performance pressure

The Solution

Private, indoor, single-court facility with 24/7 keycard access, limited membership (150 members), premium pricing model

Why Now?

Pickle ball participation exploding (5% of Americans play weekly), limited court availability in most markets, membership economy proven model

Build MVP in 7 Days

Day 1

Validate demand with Facebook ad test ($300 budget)

Day 2

Secure warehouse or industrial space lease

Day 3

Install basic court lines and net

Day 4

Set up keycard access system

Day 5

Launch with 20 founding members at discount

How to Validate

Run Facebook ads showing concept, measure cost per interested lead

Survey existing pickle ball groups about private court interest

Visit existing facilities to understand pricing and demand patterns

Call industrial property managers about suitable spaces

Revenue Model

$149/month membership × 150 members = $22,350 monthly recurring revenue

Competitive Moat

Geographic exclusivity, limited membership creates scarcity, relationship-driven retention

Risks to Consider

Higher customer service demands than expectedEquipment maintenance and HVAC costsMember retention challenges in single-court formatZoning restrictions for recreational use