My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Physical Newsletter Box Subscription

For: Information consumers tired of digital overload who value tangible, curated content

Buildability

Digital information overload and inbox fatigue make people crave tangible, thoughtfully curated content that feels personal and special

Monthly physical box containing printed newsletter, curated items, handwritten notes, and exclusive content that arrives in mailbox instead of inbox

Digital fatigue is increasing, premium physical products are trending, people pay for experiences over products

Day 1

Create one prototype box with printed content and small item

Day 2

Photograph unboxing experience

Day 3

Survey existing audience about interest and price sensitivity

Day 4

Calculate shipping costs and minimum viable margins

Presell 10 boxes to existing audience

Create and ship first batch measuring satisfaction

Track retention and referral rates

Test different price points and box contents

$100-200/month subscription, limited to small number of subscribers to maintain exclusivity and margins

Personal connection with creator, exclusive physical format, limited supply creates scarcity value

High shipping costs eroding marginsDifficulty scaling personal touchSeasonal shipping challengesContent quality consistency over time