My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Peak Performance Fiber Brand

For: Health-conscious millennials and Gen Z who avoid 'grandma' health products

Buildability

The Problem

Fiber supplements are dominated by medical-looking brands (Metamucil, Benefiber) that make users feel old or sick, while fiber is increasingly recognized as foundational to health and performance

The Solution

Rebrand fiber as a peak performance supplement with modern packaging, better flavors, and positioning that emphasizes metabolism and energy rather than digestive issues

Why Now?

Growing awareness of gut health's impact on overall wellness, increasing demand for preventive health products, and millennial preference for lifestyle-oriented supplements

Build MVP in 7 Days

Day 1

Source existing fiber supplement for private labeling

Day 2

Create modern packaging design with benefit-focused naming

Day 3

Test messaging with health-conscious friends and gym communities

Day 4

Set up basic landing page for pre-orders

Day 5

Approach local health stores for shelf test

How to Validate

Survey gym-goers about current fiber supplement usage and barriers

A/B test different positioning messages on social media

Create before/after packaging comparison for consumer feedback

Test pricing sensitivity with target demographic

Interview nutrition influencers about market gap

Revenue Model

Premium-priced consumable subscription model with retail distribution

Competitive Moat

First-mover advantage in lifestyle fiber positioning, brand association with performance rather than medical necessity

Risks to Consider

Category may be too medical/functional to lifestyle-ifyRegulatory constraints on health claimsIncumbent brands could quickly copy positioningDistribution challenges in health-focused retail