My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Premium Hearing Protection Brand
For: Health-conscious consumers who attend loud events but want to look cool
The Problem
Existing earplugs are bright yellow disposable ugly things that people avoid using despite knowing they damage hearing
The Solution
Designer earplugs that look cool and are marketed for specific lifestyle activities rather than general hearing protection
Why Now?
2.5 billion people expected to have hearing loss by 2050, Apple Watch warns about hearing damage, cultural shift toward prevention
Build MVP in 7 Days
Source existing quality earplugs
Design attractive packaging
Create landing page targeting one specific activity
Run Facebook ads to concert-goers
Collect pre-orders
How to Validate
Revenue Model
$50 premium earplugs with high margins, subscription cleaning/replacement model
Competitive Moat
Brand positioning and design aesthetic, specific activity targeting