My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Guts - Gut Health Drink

For: Health-conscious consumers with digestive issues

Buildability

Growing awareness of gut health issues like 'leaky gut' creates anxiety but existing solutions are boring supplements or medical-looking products

Branded drink powder that makes gut health feel cool and accessible, like a protein powder for digestion

Gut health trend is exploding, people understand microbiome importance, D2C health brands are proven model

Day 1

Buy domain (drinkguts.com already owned)

Day 2

Create landing page with problem/solution messaging

Day 3

Mock up packaging designs

Day 4

Source existing formulation from supplement lab

Day 5

Run Facebook ads to test demand

Pre-sell through landing page

Survey target customers about current solutions

Test messaging on social media

Partner with influencers for product testing

Analyze competitor customer reviews

Subscription consumable with high lifetime value

Brand positioning and formulation, first-mover in 'cool' gut health

FDA regulations on health claimsLarge incumbents like Olipop entering spaceGut health trend could fadeHard to differentiate from other probiotics