My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Premium Water Filtration for Beauty

For: Health-conscious consumers who spend significantly on beauty products

Buildability

The Problem

City water contains contaminants that damage hair and skin, undermining expensive beauty routines

The Solution

Premium shower head with replaceable filters that removes contaminants, positioned as essential beauty tool

Why Now?

Increasing awareness of water quality impact on health and beauty, plus subscription economy acceptance

Build MVP in 7 Days

Day 1

Scrape public water quality data by ZIP code

Day 2

Create simple landing page showing local contaminants

Day 3

Collect pre-orders before building product

Day 4

Partner with existing filter manufacturer

Day 5

Test messaging: beauty vs. health positioning

How to Validate

Run ZIP code water quality ads on social media

Track email signups and pre-order interest

Survey existing shower filter customers about beauty motivations

Test price sensitivity with different tiers

Revenue Model

Premium hardware ($135) plus recurring filter subscriptions ($35 every 2 months)

Competitive Moat

Beauty positioning, high switching costs once installed, subscription lock-in

Risks to Consider

Market might be too small for premium positioningInstallation friction could limit adoptionIncumbents could copy beauty positioningSubscription churn might be higher than expected