Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Blockchain Farm-to-Table Tracking Platform

For: Farmers wanting premium pricing, consumers wanting food transparency, retailers needing traceability

Buildability

The Problem

Consumers want to know exactly how their food was produced, but current systems don't provide real transparency. Food safety incidents require expensive recalls due to poor traceability

The Solution

Blockchain platform tracking every input (fertilizer, pesticides, feed) and process from farm to table, with RFID tags on livestock showing actual movement and living conditions

Why Now?

Consumer demand for transparency increasing, technology costs decreasing, regulatory pressure for traceability, premium pricing available for verified products

Build MVP in 7 Days

Day 1

Create simple web app for single farm to log inputs

Day 2

Test RFID tags on 10 cattle with basic tracking

Day 3

Design consumer-facing interface to view farm data

Day 4

Validate with 3 direct-to-consumer farmers

How to Validate

Survey consumers about willingness to pay for transparency
Interview farmers about current record-keeping pain points
Test with local farmer's market vendors
Research existing farm management software adoption

Revenue Model

SaaS fees for farmers, transaction fees for supply chain participants, premium from retailers for verified products

Competitive Moat

Network effects as more participants join, data accumulated over time, integrations with existing farm management systems

Risks to Consider

Technology complexity and adoption frictionFarmers resistant to data sharingConsumer interest may not translate to premium pricingRegulatory uncertainty around blockchain records