My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Accessible Exogenous Ketone Products
For: Health-conscious individuals who want ketogenic benefits without dietary restrictions
The Problem
Ketogenic diets are highly effective for mental and physical health but extremely difficult to maintain long-term due to restrictiveness and social challenges
The Solution
Affordable, high-quality exogenous ketone supplements that provide metabolic benefits without dietary restrictions, positioned for mainstream adoption
Why Now?
Growing research on metabolic psychiatry, increased awareness of mental health solutions, current exogenous ketones are prohibitively expensive ($40/serving), expanding ketogenic diet adoption
Build MVP in 7 Days
Research current ketone supplement suppliers and pricing
Create simple e-commerce site with one ketone product
Partner with local compounding pharmacy for initial supply
Test with friends/family and document effects
Create content about metabolic health benefits
Build email list of interested customers
Pre-sell initial batch to gauge demand
How to Validate
Revenue Model
Direct-to-consumer subscription, practitioner sales, retail partnerships, premium formulations for specific conditions
Competitive Moat
Manufacturing relationships, research partnerships, brand trust in emerging category, distribution network with health practitioners