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Viral Demonstration Agency

For: B2B SaaS companies, technical hardware companies, boring but effective products

Buildability

The Problem

Technical companies have great products but can't create memorable demonstrations that stick in customer minds

The Solution

Agency that specializes in creating physics-based, dramatic demonstrations for boring products using the hijack framework

Why Now?

Social video content dominates, but most technical companies create forgettable explainer videos instead of hijacking demonstrations

Build MVP in 7 Days

Day 1

Create demonstration for your own product

Day 2

Document the process and results

Day 3

Reach out to 10 technical B2B companies

Day 4

Offer to create one demonstration for case study

Day 5

Film behind-the-scenes process

Day 6

Create landing page with methodology

Day 7

Launch with one successful case study

How to Validate

Interview B2B marketing directors about demo struggles

Test small demonstration concepts on social platforms

Analyze engagement on existing product demos vs explanations

Survey technical founders about marketing challenges

Revenue Model

Project-based fees $50K-200K per demonstration campaign, plus performance bonuses for viral results

Competitive Moat

Methodology and creative talent for translating technical benefits into physics demonstrations

Risks to Consider

Demonstrations could backfire or seem gimmickyHard to scale creative ideation processRegulatory issues in certain industriesRequires significant production budgets