My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Creator-Launched Consumer Product Brand

For: Creators with 10M+ engaged followers across demographics

Buildability

The Problem

Traditional CPG brands spend billions on marketing to reach consumers that creators already have direct relationships with

The Solution

Launch consumer products leveraging creator audience as built-in distribution and marketing channel

Why Now?

Creator audiences are large enough to support major retail placement, and retail buyers recognize creator influence power

Build MVP in 7 Days

Day 1

Survey audience on product interest and pricing

Day 2

Find co-manufacturer willing to do small batch

Day 3

Create pre-order campaign with simple landing page

Day 4

Design packaging that leverages creator branding

Day 5

Set up fulfillment for direct-to-consumer sales

How to Validate

Run pre-order campaign before manufacturing

Test different product concepts through creator content

Check retail buyer interest with audience size proof

Calculate unit economics with co-manufacturer quotes

Survey audience willingness to pay at different price points

Revenue Model

Traditional CPG margins (40-60%) but with near-zero customer acquisition costs initially

Competitive Moat

Creator's unique audience relationship and content creation ability for ongoing marketing

Risks to Consider

Creator audience may not translate to product buyersRetail placement more difficult than expectedManufacturing quality issues damage creator brandAudience growth stalls, limiting expansionTraditional CPG brands retaliate with competitive products