My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Alternative Investments Media Company

For: High-net-worth individuals investing in alternatives

Buildability

The Problem

Alternative investments (real estate, private equity, venture) are growing but remain opaque and hard to understand for individual investors

The Solution

Media company providing clear analysis, deal breakdowns, and investment education specifically for alternative assets

Why Now?

Alternatives becoming larger portion of portfolios, but complexity and opacity create information gaps

Build MVP in 7 Days

Day 1

Create weekly newsletter analyzing one alternative investment deal

Day 2

Interview 10 family office managers about information needs

Day 3

Partner with one alternative platform for deal flow

Day 4

Price premium subscription at $2000/year

Day 5

Test content with 50 high-net-worth beta users

How to Validate

Survey family offices about current information sources

Test willingness to pay for deal analysis and education

Validate advertiser demand from alternative platforms

Confirm regulatory compliance for investment content

Revenue Model

Premium subscriptions $2000-5000/year + high-CPM advertising from alternative investment platforms

Competitive Moat

Deep industry relationships, proprietary deal flow analysis, community of sophisticated investors

Risks to Consider

Regulatory constraints on investment adviceHigh customer acquisition costs for wealthy audienceDependent on continued growth of alternatives marketCompetition from established financial media