My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Function Health for Aesthetics

For: High-income professionals aged 25-45 focused on appearance optimization

Buildability

The Problem

People want to look better but lack systematic approach to aesthetic optimization like they have for health optimization

The Solution

Comprehensive aesthetic assessment and improvement plan covering hair, skin, body composition, and cosmetic procedures

Why Now?

Function Health proved market demand for proactive health optimization; aesthetic concerns drive more immediate motivation than health metrics

Build MVP in 7 Days

Day 1

Create intake form for aesthetic goals and current routine

Day 2

Partner with local dermatologist and personal trainer

Day 3

Offer initial consultation and 90-day improvement plan

Day 4

Use existing DEXA scan and photo documentation

Day 5

Create simple tracking dashboard

How to Validate

Survey 100 people about willingness to pay for aesthetic optimization

Offer free consultations to 10 people and measure interest in paid plan

Partner with existing aesthetic providers to test referral interest

Launch waitlist landing page with detailed service description

Revenue Model

Monthly subscription ($500-2000/month) plus upsells for procedures, treatments, and premium services

Competitive Moat

Brand positioning, network of specialist providers, proprietary assessment technology and protocols

Risks to Consider

Shallow market - only vanity-focused customersRegulatory issues around medical recommendationsDifficulty scaling personalized serviceEconomic sensitivity of luxury spending