My First Million
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Write For Equals Content Strategy
A content creation approach where you write as if speaking to intellectual peers rather than dumbing down for masses or showing off for experts.
How It Works
Creates authentic voice that attracts like-minded audience who appreciate your natural communication style and perspective.
Components
Assume your audience has similar intelligence and interests
Avoid dumbing down complex topics unnecessarily
Don't use jargon or fluff language to impress
Write in your natural voice and style
Include unknowns and uncertainties honestly
Focus on what genuinely interests you
When to Use
When creating any content, whether blog posts, newsletters, podcasts, or business communications where you want to build genuine audience connection.
When Not to Use
When you need to communicate highly technical information to complete beginners or when regulatory/legal requirements demand specific language.
Anti-Patterns to Avoid
Example
“Tim Urban uses this approach on Wait But Why - he writes complex topics like AI and space in his natural curious voice, which attracted Elon Musk who appreciated the authentic intelligent approach rather than typical dumbed-down or overly technical coverage.”