My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Video as Native Internet Language Framework
A framework viewing video content as the primary communication medium of the internet, similar to how countries have native spoken languages
How It Works
As social media feeds become 90% video content, those who cannot create compelling video become disadvantaged in reaching audiences, similar to being unable to speak the local language in a foreign country
Components
Audit current content mix for video percentage
Assess video creation capabilities
Develop video-first content strategy
Invest in video production skills/tools
Measure engagement compared to non-video content
When to Use
When planning content strategy, marketing approaches, or skill development for digital communication
When Not to Use
In contexts where written content still dominates (legal documents, technical documentation) or where video production resources are completely unavailable
Anti-Patterns to Avoid
Example
“A B2B software company realizes their text-based LinkedIn posts get 100 views while their product demo videos get 10,000 views, prompting a shift to video-first marketing”