My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Two Millimeter Shifts
Small adjustments in approach that create massive changes in outcomes, like a golf club being 2mm off causing the ball to miss by 100 yards
How It Works
Small changes in angle or approach compound over time and distance to create dramatically different trajectories and end results
Components
Identify the small input that affects trajectory
Make precise micro-adjustments rather than major overhauls
Focus on angle/approach rather than effort level
Test and measure trajectory changes
When to Use
When you're getting poor results despite working hard, when you need course correction rather than complete strategy overhaul
When Not to Use
When fundamental strategy is completely wrong, when in crisis requiring immediate dramatic action
Anti-Patterns to Avoid
Example
“A salesperson getting poor conversion rates might need to adjust their opening question by one sentence rather than completely changing their entire sales process”