My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Controlled Suffering Framework
Deliberately seeking difficult physical or mental challenges to build tolerance for discomfort and develop mental strength that transfers to other areas.
How It Works
Voluntary suffering in controlled environments (racing, training) creates confidence that you can handle involuntary suffering (business setbacks, life challenges).
Components
Choose a form of voluntary physical discomfort (running, cold exposure, etc.)
Gradually increase intensity over time
Practice specific self-talk during difficult moments
Reflect on how the mental skills transfer to other challenges
Maintain perspective that this is voluntary and purposeful
When to Use
When you need to build mental resilience, overcome addiction, or prepare for high-stakes situations that will test your resolve.
When Not to Use
When already dealing with significant involuntary suffering, when physical health is compromised, or when used as self-punishment rather than growth.
Anti-Patterns to Avoid
Example
“During the last 6 miles of a marathon when everything hurts, you practice the same mental dialogue you'll use when your business faces a crisis - focusing on what you can control and pushing through despite discomfort.”