My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Solidarity Shift Framework
When a key insider publicly defects from controversial leadership decision, it immediately shifts public perception from 'fired person did something wrong' to 'leadership made wrong decision'
How It Works
Third-party credibility transfer - if someone with inside knowledge and no obligation to leave still chooses to leave, observers infer the decision was unjustified
Components
Identify key insider with credibility
Public resignation/statement of non-support
Clear messaging that decision was wrong
Rally others to similar position
When to Use
When facing public backlash over personnel decisions, leadership changes, or controversial moves where you have inside information others don't
When Not to Use
When the person actually did something objectively wrong, or when you lack credible inside knowledge
Anti-Patterns to Avoid
Example
“A board fires a popular CEO. The Chairman of the Board immediately resigns saying 'I quit' - now everyone assumes the firing was unjustified rather than assuming the CEO did something terrible”