My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying attention or responding to marketing messages
How It Works
These triggers exploit evolutionary psychology and primal human instincts like social proof, rebellion, and survival to bypass rational decision-making
Components
Make it about them (customer benefits)
Make it an event (social proof)
Powerful demonstration (visual proof)
Show unquestionable proof (authority)
Change daily behavior (habit formation)
Sell the dream (transformation)
Help them rebel or feel superior (psychology)
When to Use
When creating marketing campaigns for new categories, changing consumer behavior, or building billion-dollar brands
When Not to Use
For simple transactional products, when you lack resources for big demonstrations, or in highly regulated industries
Anti-Patterns to Avoid
Example
“Creating the probiotics category by starting with digestive health problems people cared about, demonstrating the hidden dangers in food, using doctor authority, and helping people rebel against big food companies”