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Deep Revenge Investment Framework
An investment heuristic that views companies started as revenge against perceived wrongs as strong investment opportunities
How It Works
Entrepreneurs with identity wounds or desire for revenge possess unshakeable motivation that drives them through obstacles that would stop others
Components
Identify if founder has experienced significant professional or personal setback
Assess if the business directly addresses or overcomes that setback
Evaluate if the revenge motivation aligns with market opportunity
Check if founder has channeled anger into productive business building
When to Use
When evaluating early-stage companies where founder motivation is critical to success
When Not to Use
When the revenge motivation is purely destructive rather than constructive, or when the target market doesn't align with the revenge narrative
Anti-Patterns to Avoid
Example
“Parker Conrad gets fired from Zenefits for cultural issues, starts Rippling to prove he can build a better HR platform - the revenge motivation drives him to outexecute competitors”