My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Talent x Project Selection Matrix
If you're hardworking and talented, project selection becomes the only variable that matters for outcomes
How It Works
A 10/10 person on a 2/10 opportunity will underperform a 10/10 person on a 10/10 opportunity by 5x
Components
Assess your talent/execution level honestly
Rate opportunity quality (market size, competition, founder fit)
Calculate opportunity cost of time
Choose highest-scoring opportunities
Avoid low-opportunity projects regardless of personal attachment
When to Use
When evaluating new opportunities, when you have proven execution ability, when considering career pivots
When Not to Use
When you're still developing basic skills, when any project would teach you valuable lessons
Anti-Patterns to Avoid
Example
“A talented developer could build a social media app (crowded, low odds) or a B2B SaaS tool (better odds, clearer path to revenue). The framework suggests choosing the B2B opportunity.”