My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area while documenting the process on social media
How It Works
Creates artificial scarcity perception by showing exclusive access to high-status individuals, building social proof through association while generating content
Components
Identify clustered influencers in target market
Load inventory into vehicle for tour
Document delivery process for social content
Ask each recipient for referrals to similar people
Continue tour with expanded list
When to Use
Early stage physical products that benefit from demonstration, targeting lifestyle/wellness categories where influencer credibility matters
When Not to Use
Low-margin products that can't absorb free inventory costs, or products that don't photograph well for social media
Anti-Patterns to Avoid
Example
“Plunge loaded U-Hauls with 4-5 cold therapy tubs and delivered to Aubrey Marcus, Andrew Huberman, and other health influencers, creating social proof that only elite people had access”