My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Opposite Forces Market Theory
When one solution becomes dominant, it creates market demand for its opposite characteristics
How It Works
Dominance creates cultural fatigue and unmet needs for contrasting approaches, opening new market opportunities
Components
Identify the dominant solution and its key characteristics
Map what the opposite characteristics would be
Find evidence of user fatigue or unmet needs
Design solution emphasizing opposite traits
Target users most frustrated with dominant solution
When to Use
When identifying counter-trend opportunities in mature or rapidly growing markets
When Not to Use
In nascent markets without established dominant players or cultural patterns
Anti-Patterns to Avoid
Example
“Facebook's permanent, public photos created demand for Snapchat's temporary, private photos”