My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Influencer-Business Synergy Multiplier
Strategic combination where a mediocre-to-good business paired with the right influencer creates exponentially greater value than the sum of parts.
How It Works
The influencer provides equivalent of $50M+ annual marketing budget through audience trust and reach, while the business provides proven product-market fit and revenue model.
Components
Identify businesses with proven fundamentals
Ensure strong personal belief and usage of product
Structure deals to align incentives
Gradually introduce to audience with authentic endorsement
Track conversion and attribution carefully
Scale based on audience response
When to Use
When you have established audience trust, the business has working fundamentals, and there's clear alignment between audience needs and business offering.
When Not to Use
With poor quality products, misaligned audiences, or when you lack genuine belief in the business.
Anti-Patterns to Avoid
Example
“HubSpot acquired The Hustle for $20M in ad revenue, but the advertisers were making $30-50M from that spend. HubSpot could redirect that traffic to themselves and capture the full value chain.”