My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Offer-Fulfillment Separation
A business strategy that separates creating an irresistible offer from delivering the product, focusing first on making the offer so compelling people feel stupid for saying no.
How It Works
Prevents the common mistake of building products without validated demand. Forces you to understand customer desires and craft compelling value propositions before investing in delivery.
Components
Research customer problems and desires through direct conversation
Craft offer that feels like obvious value exchange
Test offer messaging and landing pages first
Only build fulfillment after validating offer appeal
Design fulfillment to match the specific promises made
When to Use
When launching courses, products, or services, especially in competitive markets where differentiation matters more than features.
When Not to Use
For products where the experience IS the offer (like entertainment), highly regulated industries, or when you have guaranteed demand.
Anti-Patterns to Avoid
Example
“Instead of creating a YouTube course and then trying to sell it, first craft the offer around 'saving time' (deliverable promise), test the landing page, then build the course content to specifically fulfill the time-saving promise.”