My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Negative Customer Acquisition Cost Model
A business model where your marketing activities (content creation) generate direct revenue while simultaneously acquiring customers, resulting in negative acquisition costs.
How It Works
Instead of spending money on ads, you create content that generates ad revenue, sponsorships, or other income while building audience that converts to product customers.
Components
Create content that your ideal customers want to consume
Monetize content through ads, sponsorships, or affiliates
Convert content consumers into product customers
Ensure content revenue exceeds content creation costs
Measure total customer value including both content and product revenue
When to Use
When you can create monetizable content in your target customer's consumption patterns. Best for businesses targeting consumer audiences who consume content regularly.
When Not to Use
For B2B products, when content creation is too resource-intensive, or when your audience doesn't consume content regularly.
Anti-Patterns to Avoid
Example
“Epic Gardening makes money from YouTube ads and sponsorships while the same viewers buy their gardening products, making customer acquisition profitable rather than costly.”