My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Little Big Details Framework
Focus on small, seemingly insignificant moments and details that reveal deeper patterns and insights, rather than obvious big moments
How It Works
Small details compound to create disproportionate impact on user experience, business success, and relationship quality. They signal care and attention that builds trust.
Components
Look for moments between the obvious moments
Notice what people do when they think no one is watching
Identify small touches that create outsized emotional impact
Document patterns in seemingly random details
Connect small details to larger systematic issues
When to Use
When analyzing products, experiences, people, or situations for improvement opportunities or deeper understanding
When Not to Use
When major structural problems exist that need immediate attention, or when time constraints require focus on critical issues
Anti-Patterns to Avoid
Example
“Slack automatically showing color swatches when someone types a hex code - a tiny detail that made designers immediately trust and adopt the product”