My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Insanely Great Philosophy
A commitment to excellence that focuses on the 'insane' level of attention to detail rather than just achieving 'great' outcomes
How It Works
Most people focus on 'great' (the outcome) but skip 'insane' (the effort level). The insane attention to details that others ignore creates the differentiation
Components
Define what 'insane' attention to detail looks like in your context
Identify areas others ignore or consider 'good enough'
Allocate disproportionate resources to perfecting these details
Accept that others will think you're wasteful or obsessive
Make insane standards part of company culture, not just founder behavior
Measure customer response to these details specifically
When to Use
When building premium products, when differentiation matters more than cost, when customer lifetime value justifies the extra effort
When Not to Use
In pure commodity markets, when speed to market is critical, when resources are extremely constrained
Anti-Patterns to Avoid
Example
“Software company spends 6 months perfecting app loading animation that most users see for 2 seconds, but this creates perception of premium quality that justifies 3x higher pricing than competitors”