My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Footprint Disruption Strategy
Creating a new category by dramatically changing the physical footprint and location requirements of an existing business model
How It Works
Instead of competing head-to-head with established players, you change the game by operating in spaces they cannot or will not enter
Components
Identify core customer need that doesn't require full traditional experience
Design minimal viable footprint that delivers that need
Target locations unavailable to traditional competitors
Build supply chain optimized for small format
Scale through partnership with existing location owners
When to Use
When existing players require large footprints or prime locations, and you can deliver the core value in a much smaller space
When Not to Use
When the smaller footprint compromises essential customer experience or when location advantages are critical to value proposition
Anti-Patterns to Avoid
Example
“Hunt Brothers puts 50-100 sq ft pizza shops in gas stations instead of competing with Domino's 2000+ sq ft stores, reaching rural markets others can't serve profitably”