My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

First Principles Career Reinvention

Reusability

Instead of asking 'what should I do next in my current field,' ask 'what can I do next using my existing assets (audience, fame, skills) in any field'

How It Works

Separates your transferable assets from your industry constraints, enabling lateral career moves that others in your field wouldn't consider

Components

Inventory your transferable assets (audience size, trust, skills, network)

List all possible applications of these assets across industries

Evaluate which applications align with your interests and market opportunities

Choose the path that maximizes asset utilization in a growing market

When to Use

When you have built significant assets (audience, reputation, skills) in one domain but see limited growth or interest in continuing the same path

When Not to Use

When you haven't yet built meaningful transferable assets, or when your current field still offers substantial upside

Anti-Patterns to Avoid

Limiting yourself to obvious next steps within your current industryIgnoring transferable value of your existing audience and reputationFollowing what 99.9% of others in your field do

Example

“A YouTuber with 10 million subscribers asking 'what can I do with this audience and fame' rather than 'what should I make videos about next,' leading to boxing, business ventures, or product launches”