My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The Dollar-Into-Two-Dollar Machine Framework
A mental model for evaluating whether to raise capital and invest in growth by determining if you can reliably convert investment into higher returns.
How It Works
If hiring a $150K salesperson generates $500K in sales, you should hire as many as possible. If the math works, 'back the truck up' and invest maximum capital into the working formula.
Components
Identify the core conversion mechanism (investment to return)
Validate the conversion rate with small tests
Calculate sustainable scaling limits
Raise capital to maximize deployment into working formula
Monitor for diminishing returns or market saturation
When to Use
When deciding whether to raise capital, scale hiring, or increase marketing spend. When you have proven unit economics.
When Not to Use
When unit economics are unproven, when you've hit market saturation, or when the conversion mechanism is unclear.
Anti-Patterns to Avoid
Example
“SaaS company discovers each $150K sales hire generates $500K annual recurring revenue. Instead of hiring conservatively, they raise $10M to hire 20 salespeople immediately.”