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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Three-Stage Currency Adoption Framework

Reusability

A currency must pass through three distinct stages to become truly functional: store of value, medium of exchange, and unit of account.

How It Works

Each stage requires increasing levels of collective belief and adoption. Stage 1 (store of value) requires people to believe it will hold value tomorrow. Stage 2 (medium of exchange) requires widespread acceptance for transactions. Stage 3 (unit of account) means pricing things directly in that currency.

Components

1

Stage 1: Establish store of value through collective belief in future worth

2

Stage 2: Enable medium of exchange through widespread merchant adoption

3

Stage 3: Achieve unit of account status where prices are natively expressed

When to Use

When evaluating whether a new monetary technology will succeed, or when building financial products around emerging currencies.

When Not to Use

Don't apply to non-monetary assets or when dealing with established fiat currencies that already completed all stages.

Anti-Patterns to Avoid

Trying to force stage 2 before stage 1 is solidAssuming all three stages happen simultaneouslyIgnoring the requirement for collective buy-in at each stage

Example

Bitcoin has largely completed stage 1 with $60k price and hundreds of millions of wallets, is beginning stage 2 with payment processors, but hasn't reached stage 3 since prices aren't quoted in Bitcoin natively.