My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Cultural Shift Detection Framework
A systematic approach to finding business opportunities by identifying cultural shifts or macro trends that have impacted some categories but missed others
How It Works
Cultural changes spread unevenly across industries. By spotting where a trend has succeeded in one category but hasn't reached another similar category, you can predict and capitalize on that gap
Components
Identify a cultural shift or macro trend that's gaining momentum
Find categories where this trend has been successful
Locate similar categories where the trend hasn't appeared yet
Assess the gap between where the trend is and where the category sits
Position your product/service in that gap
When to Use
When entering established markets that appear saturated, or when looking for low-risk innovation opportunities in consumer products
When Not to Use
In rapidly changing tech sectors where cultural shifts move too quickly, or in highly regulated industries where trends can't easily transfer
Anti-Patterns to Avoid
Example
“Method soap identified that 'lifestyling of the home' and health/wellness trends had hit personal care but missed home cleaning products. They positioned eco-friendly, beautifully designed cleaning products in that gap.”