My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Cult vs Community Content Strategy
A content strategy that focuses on attracting people who already share your beliefs and worldview rather than trying to educate or serve a broad community
How It Works
By expressing strong opinions and beliefs that not everyone holds, you naturally filter for people who think like you do, creating deeper connection and loyalty
Components
Identify what you believe that not everybody believes
Put those beliefs 'on blast' consistently in your content
Focus on making people feel like they're hanging out with you rather than learning from you
Prioritize relatability over authority or education
Let natural filtering happen rather than trying to appeal to everyone
When to Use
When building a personal brand, podcast, or content platform where audience loyalty matters more than reach
When Not to Use
When trying to build broad market appeal or when your business model depends on maximum reach rather than engagement
Anti-Patterns to Avoid
Example
“A podcast host consistently shares their contrarian views on business growth, work-life balance, and success metrics, naturally attracting entrepreneurs who feel the same way but rarely hear these views expressed publicly”